Niigata Koshihikari Specially Cultivated Rice [Golden Gensen Rice - Brown Rice] (300g, 1kg, 2kg, 5kg) - Kurumira Shop

As seen on NHK and other popular TV shows: A premium quality rice recognized by Japanese celebrities.

Golden Gensen Rice (Brown Rice) is grown by a group of approximately 25 dedicated farmers, collectively known as the Gensen-kai. Using 100% plant-based, fully matured compost, they cultivate rice that is as natural as it is delicious. This special rice is carefully selected based on its exceptionally high flavor scores, resulting in an extraordinary brown rice that stands out from the rest.

Despite being brown rice, Golden Gensen Rice offers an impressive aroma, natural sweetness, and a pleasantly chewy texture. It’s soft, free from unpleasant odors, and maintains its delicious taste even after cooling, making it ideal for bento boxes and rice balls. It can also be cooked easily in standard rice cookers.

If polished into white rice, Golden Gensen Rice retains the same unique characteristics: a traditional aroma, sweetness, and chewy texture, as well as an outstanding flavor that stays intact even after cooling.

This product is certified Kosher, a globally recognized standard of food quality and safety. The Kosher certification process ensures that the product adheres to strict guidelines, providing peace of mind to consumers worldwide.

Key Features

• Natural Cultivation: Made with 100% plant-based compost, free of chemical fertilizers and pesticides.
• Exceptional Taste: Naturally sweet, aromatic, and chewy, with no unpleasant odors.
• Versatile Use: Suitable for everyday meals, bento boxes, or rice balls.
• Easy to Cook: Can be prepared effortlessly in standard rice cookers.
• Kosher Certified: Ensuring quality and safety according to global standards.

Brand Description

Joint Farm Co., Ltd. specializes in sustainable farming that prioritizes both human health and environmental conservation. Believing that "delicious and safe food starts with rich soil," the company uses a natural, microbe-powered cultivation method without relying on chemical fertilizers, pesticides, or animal-based fertilizers.

Brand Highlights

• Supplying rice for Japan's most prestigious culinary shows and programs, including NHK cooking shows and the renowned Bistro SMAP.
• Trusted by top-tier hotels, restaurants, and department stores for its superior quality.
• Recognized in major Japanese media, including Yomiuri Shimbun, Tokyo Shokuiku Fair, and Josei Seven.

Commitment to Quality

Joint Farm’s signature product, Gensen Rice, embodies the pinnacle of natural farming. By activating the soil's microbial ecosystem, they cultivate rice with deep flavors, outstanding texture, and high nutritional value. Many customers report improved digestive health and overall wellness after incorporating this rice into their diet.

Philosophy and Vision

Joint Farm operates with the principles of honesty, gratitude, and humility, aiming to create products that inspire and delight customers. By bridging the gap between humans and nature, the company aspires to become the world’s leading producer of brown rice, delivering health and happiness to tables across the globe.

Product Specifications

• Weight: 300g / 1kg / 2kg / 5kg
• Type: Brown Rice
• Region of Origin: Niigata Prefecture, Japan

Why Choose Golden Gensen Rice?

Golden Gensen Rice combines tradition, innovation, and environmental responsibility to deliver a rice product that is not only delicious but also beneficial to health and the planet. Experience the pinnacle of Japanese rice craftsmanship and bring the natural taste of Niigata to your table!