Description
SUPERNOVA KAWASAKI Original Fragrance "FADE IN" Produced by Horipro Made in JAPAN
Experience the enchanting aroma of "FADE IN," a unique blend crafted by SUPERNOVA KAWASAKI. This fragrance opens with the rich, sweet amber notes, combined with the bright freshness of orange peel.
It then reveals green foliage that mimics the breeze, intertwined with the soft, powdery impression of immortelle and mimosa flowers, and the subtly sweet essence of strawberries. The scent evokes the feeling of a new dawn, as nature performs a symphony bathed in morning sunlight.
Enjoy this exquisite fragrance by placing it on door handles, towel hangers, closets, or any favorite spot within your home.
### Fragrance Notes
- **Top Notes**: Spanish Amber, Orange Peel
- **Heart Notes**: Green Foliage, Immortelle, Mimosa
- **Base Notes**: Pine, Strawberry, Vanilla, Patchouli, Tonka Bean (South America), Benzoin (Laos), Frankincense
### Concept
SUPERNOVA KAWASAKI, produced by Horipro Inc., uses fragrance branding to enhance the entertainment experience. As part of the grand opening on October 15, SUPERNOVA KAWASAKI has launched the "FADE IN" fragrance. In collaboration with Rohto Pharmaceutical Co., Ltd., this fragrance aims to create a harmonious blend of sound and scent, offering a memorable experience in a place where emotions come to life.
### Development Story
Developed by the BÉLAIR LAB, Rohto Pharmaceutical Co., Ltd.'s scent and sensibility research institute, the "FADE IN" fragrance enriches SUPERNOVA KAWASAKI's unique music experience by appealing to the senses of hearing, sight, and smell. This room fragrance, difficult to obtain even in Japan, is a must-have for creating a rich sensory experience that only a live music venue can offer.
### Creator Insights
In an era where many services are transitioning online, the value and importance of "rich sensory experiences that can only be achieved in real life" are increasingly recognized. Among the senses, scent has a powerful influence on human emotions and memory, transcending time and space to create connections.
The creation of a fragrance by a live music venue is an unprecedented challenge. The aim is to provide a space that continues to deliver emotional experiences, meeting new talents that shine brightly like a supernova. Christophe Laudamiel, a world-renowned perfumer known as the "Inventor of Scents," and architect Hiroyuki Miyabe collaborated to shape the concept and develop the fragrance, ultimately creating SUPERNOVA KAWASAKI's original scent "FADE IN." Based on the architectural concept "AMBER," this multi-faceted fragrance embodies the fresh energy emitted by a supernova.
### About the Artists
#### Christophe Laudamiel
Renowned as the "Inventor of Scents," Christophe Laudamiel is one of the few hundred perfumers in the world. He has created iconic fragrances for brands like Ralph Lauren, Tom Ford, and Beyoncé, as well as scents for five-star hotels and famous apparel stores. Founder of the innovative fragrance lab "DreamAir," his work spans cosmetics, spatial design, academic research, and more, including the scent opera at the Guggenheim Museum and the movie "Perfume: The Story of a Murderer." In 2018, he also crafted the original scent for Tokyo Tower.
#### MAKI UEDA
Maki Ueda explores the fusion of olfaction and art, creating and exhibiting works that use scent as a medium. A pioneer in the field of olfactory art, she teaches at institutions such as the ArtScience department at the Royal Academy of Art in the Netherlands, offering the world's first systematic olfactory art courses. Based in Ishigaki Island, she conducts exhibitions, workshops, and olfactory tourism globally, particularly in Europe. She was a finalist for the World Technology Awards in 2009 and has been nominated five times for the international Art & Olfaction Awards, winning the Sadakichi Award in 2022.
### About SUPERNOVA KAWASAKI
Produced by Horipro Inc., SUPERNOVA KAWASAKI is a live music venue born in "the city of music, Kawasaki." Its name, meaning "supernova" in Italian, reflects the venue's goal to encounter and showcase new talents that shine brightly.
### About BÉLAIR LAB
BÉLAIR LAB is a creative laboratory focused on fragrances, combining perfumers' expertise with scientific research. It develops original fragrances and enhances spaces like commercial facilities, hotels, and offices through scent branding and communication.
For more details, visit the official SUPERNOVA KAWASAKI website: [SUPERNOVA KAWASAKI](https://supernova-kawasaki.jp/)
**Contact Information:**
SUPERNOVA KAWASAKI Management Office
Email: supernova@horipro.net
We are offering a limited-time free shipping campaign exclusively on j-Grab Mall and eBay. This promotion applies only to products from Kawasaki City Store. Don't miss out!
About KAWASAKI CITY STORE
KAWASAKI CITY STORE will send the curated collection of products from City of Kawasaki in Japan for everyone around the world We promise to support customers kindly, courteously and promptly based on O-mo-te-n-shi mind!
KAWASAKI CITY is located just west of Tokyo in Japan. As a part of Tokyo metropolitan area, the city has contributed Japanese industrialization and modernization.
Furthermore, KAWASAKI CIY is one of The 53 Stations of the Tokaido (Hiroshige Utagawa, 1832-1833) and is along the Tokaido road, the highway connecting Edo to Kyoto. Accordingly, we respect not only Japanese modern cultures but also Japanese traditional cultures. Through this store, overseas customers can purchase a variety of products made by Japanese specialists from glass artisans to sheet metal workers.
KAWASAKI CITY STORE is a one-year limited store from December 2022 and is operated by a joint venture between j-Grab Inc. and JTB Corporation, commissioned by City of Kawasaki. We also plan a pop-up shop for show rooming in Cambodia, Singapore and USA. Customers can check our products in the real world at the shop and place an order through this online store.
Customers can check our products in the real world at the shop and place an order through this online store.
Customer Reviews
Fragrance is unexpectedly infused with a sense of Japanese harmony while being energetic, making you feel invigorated. Its strong scent is perfect for large rooms, transforming them into spaces that feel like a store. Highly recommended!
