Description
As seen on NHK and other popular TV shows: A premium quality rice recognized by Japanese celebrities.
Brown Rice Pasta – Gluten-Free, Delicious, and Healthy
This brown rice pasta is made from only three natural ingredients: potato starch, taro, and brown rice. It is completely additive-free and gluten-free, making it a safe and healthy choice for those with dietary restrictions or food allergies. With a shelf life of one year from the manufacturing date and the ability to store at room temperature, it’s an excellent addition to your pantry.
Simple Cooking with Versatile Options
Preparation is effortless—cook it in a pan like stir-fried noodles or boil it in a pot for about one minute to enjoy its chewy, semi-soft texture. This pasta adapts beautifully to various dishes, such as stir-fried noodles, ramen, hot pot, or even as a substitute for udon. It’s a perfect fit for your daily menu with endless possibilities.
Thin or Thick Noodles for Your Preference
Available in both thin and thick varieties, these brown rice noodles are ideal for dishes like stir-fried noodles or ramen. Despite being gluten-free, they offer a satisfying texture and rich flavor, making them a delicious and nutritious choice for your meals.
Product Weight:
100g
Ingredients:
Potato starch, taro, brown rice
Brand Description:
Japan’s Finest Rice – Loved by Experts and Media
- The rice of choice for Japanese celebrities
- Featured on Japan's national broadcaster NHK cooking shows
- Used on the renowned Japanese TV program "Bistro SMAP"
Experience the highest-quality Niigata Koshihikari rice with Gensenmai.
About Joint Farm Co., Ltd.
Joint Farm Co., Ltd. is committed to sustainable agriculture that works harmoniously with nature. Their cultivation method maximizes soil potential without relying on pesticides or chemical fertilizers, instead utilizing microorganisms for natural nutrient cycling.
Their flagship product, “Gensenmai,” is not only high in nutritional value and health benefits but also distinguished by its exquisite taste and texture. Produced with meticulous attention to detail, the rice is grown using eco-friendly methods that avoid herbicides and animal-based fertilizers, ensuring a safe and sustainable product.
Gensenmai’s Unique Characteristics
Each grain of Gensenmai shines beautifully and stands tall, showcasing its exceptional quality. By activating soil microorganisms and extracting natural nutrients, the rice delivers a deep flavor and unique texture. Customers report improved gut health and overall wellness after including this rice in their diet. Joint Farm Co., Ltd. strives to bring this healthy, delicious rice to tables worldwide.
A Philosophy of Humility, Gratitude, and Respect
Joint Farm embraces the principles of humility, gratitude, and respect in its daily operations. Their mission goes beyond farming—they aim to respect and preserve the earth's resources while continuously improving their practices to provide products that amaze and satisfy customers.
Dedication to Soil Enrichment
For Joint Farm, the key to producing rice that is safe, delicious, and reassuring for consumers lies in the soil. While modern agriculture often diminishes soil microorganisms with chemicals, Joint Farm focuses on enhancing these natural elements, resulting in superior rice quality.
Achievements and Recognition
Gensenmai has been featured on popular media outlets, such as “Bistro SMAP,” and is trusted by high-end department stores, hotels, and restaurants in Japan. It has also been highlighted in major publications like Yomiuri Shimbun and Women’s Seven, earning praise from both professionals and consumers for its exceptional quality.
Vision for the Future
Joint Farm aims to become the world leader in brown rice cultivation and consumption. Their goal is for people worldwide to embrace Gensenmai as "the rice that makes you healthier." Driven by gratitude for nature and a commitment to eco-friendly farming, they continue to innovate and bring joy to consumers through sustainable agriculture.